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True profit

True profit is revenue minus channel fees and the cost of the goods sold, per channel and per product.

Where the numbers come from

Section titled “Where the numbers come from”
  • Revenue is item revenue from orders, without shipping and tax.
  • Fees use the fee rule you set for each channel. Without one, a published default is used where we could verify it (Shopify, Amazon, eBay); otherwise fees show as not set.
  • Cost of goods uses the unit costs you enter, or an estimate share of price you choose for now.

Missing is never zero

Section titled “Missing is never zero”

If a fee or cost is unknown, profit says what’s missing instead of showing a number that looks right. Ads, shipping and refunds aren’t connected yet, so profit is labelled an estimate.